Goal 🥅

• Objective - In one line, say what success looks like. Make it inspiring!
• OKRs - Tie this to company goals or OKRs. If you’re not sure how... maybe rethink the idea?

Problem Statement

Say what the issue is. Keep it short—nobody likes reading essays.

Overview

Describe the problem in hand - explaining the key reason to pursue the

Why should we do this?

Explain why this matters. Pretend you’re pitching it to someone who barely cares.

Market Insights:

• Gather Industry trends.
• Analyze TAM, SAM, SOM.

Impact

Show off how this could get us more users, keep the ones we have, or just make us cooler.

• Prospect analysis: Opportunity to wins new customers.